BBH Wins Premier League Account

BBH has announced that it has won the Premier League account. The agency will work on projects to promote the League’s social initiatives as well as evolving the League's No Room For Racism campaign.

The success of the Premier League both on and off the pitch enables the League to provide world-leading levels of financial support to all levels of the game and to communities attached to clubs across England and Wales.

Premier League's chief commercial officer, Will Brass, said: “After a competitive pitch process, we are delighted to have appointed BBH, an agency with a strong track record of delivering engaging, innovative work alongside major brands and household names. We look forward to working with them across an exciting range of campaigns and projects, helping to promote the League’s off-pitch work.

Karen Martin, CEO of BBH, said: “The Premier League is an incredible organisation, one that is loved by millions of people here and all over the world. The brief is brilliant, the win is significant and we cannot wait to get going”.

Alex Grieve, CCO of BBH, said: “The Premier League is the greatest football league in the world. Our job, and the opportunity we've been given, is to ensure the advertising matches the greatness that happens on and off the pitch”.