BBDO Takes Smart Car Offroad

City slicker Smart Car heads to the great outdoors with comically disasterous results in this spot  from BBDO Proximity Berllin. But in its natural urban habitat, the tiny car reigns supreme.

Creative Credits "Off Road" 
Agency    BBDO Proximity Berlin
Brand    Daimler AG
Product:    smart fortwo,  
Title    Offroad
Creative/ Managing Director    Jan Harbeck, David Mously
CCO:    Wolfgang Schneider
Creative Director    Ton Hollander, Jens Ringena
Art Director:    Jan Lorenz, Daniel Schweinzer
Copywriter    Momme Clausen, Lukas Liske
Account Team    Dirk Spakowski (Managing Director) 
Sebastian Schlosser (Client Service Director) 
Jan Hendrik Oelckers (Account Director) 
Joris Jonker (Account Manager) 
Mia Lücker (Account Manager)
Agency Producer:    Silke Rochow
Head of TV:    Steffen Gentis
Production Company    Bigfish Filmproduktion GmbH
Producer:    Henry Rehorek, Hani Selim
Post-Production    Candy Mountain
Producer    Dominic Orphall
Music/Sound Design    Eardrum Music & Sound Design
Director    Daniel Warwick (Big Fish, Zionskirchstraße 73, 10119 Berlin)
DOP    Michael Scheitel (DBC, Eduard Schmid Straße 2, 81541, Berlin)
Editor    Marty Schenk