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BBDO NY's Emotional Christmas Ad for Macy's Shines a Light On Love

Agency teams up with MJZ director Steve Ayson to launch poignant first ad

BBDO NY's Emotional Christmas Ad for Macy's Shines a Light On Love

This week, Macy’s launches its 2017 Christmas advertising campaign, which highlights the idea that the perfect gift brings people together.

The campaign, created by BBDO New York and directed by MJZ's Steve Ayson, kicks off with an anthemic film called 'Lighthouse' that taps into the heart of Macy’s brand, telling the story of two children, and their families, being brought together by the perfect gift. The full two minute spot will be featured online, while the 60 and 30 second versions will run both on TV and online.

This is the first Macy's work from BBDO New York since the agency was appointed back in August. 

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Creative Agency

Creative Agency: BBDO New York

Executive Creative Director: Danilo Boer, Marcos Kotlhar

Chief Creative Officer: David Lubars, Greg Hahn

Account Executive: Charlie Kunze, Maddy Bell

Senior Creative Director: Matt Brink, Adam Livesey

Communications Planner: Julie Naidu

Music Producer: Rani Vaz

Business Affairs Manager: Nancy Espinal

Planning Director: Lindsey Gonnella, Jennifer Hunley, Nicole Landsman

Executive Producer: Ashley Henderson

Senior Account Director: Corey Cirillo

Production Company

Production Company: MJZ

Executive Producer: Emma Wilcockson

Director: Steve Ayson

DOP: Germaine McMicking

Line Producer: Jeff MacDougall


Edit Company: Whitehouse Post

Editor: Russell Icke

Edit Assistant: Emma Platek

Producer: Pamela Heller

Executive Producer: Caitlin Grady

Post Production / VFX

Post Production Company: Blacksmith

VFX Supervisor: Daniel Morris

Producer: Anu Nagaraj

3D: Tuna Unalan

Compositor: Jacob Slutsky, Ivan Zwarts, Daniel Morris, Margolit Steiner, Robert Bruce, Jay Lee

Executive Producer: Charlotte Arnold


Music Supervision: Barking Owl

Composer: Brian Canning /Ethan Walter

Creative Director: Kelly Bayett

Sound Mix: Steve Rosen @ Sonic Union

Music Production: Barking Owl Sound

Producer: KC Dossett

Category: Retail and restaurants , Retail stores

Genre: Storytelling