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Creative

BBDO NY's Emotional Christmas Ad for Macy's Shines a Light On Love

Agency teams up with MJZ director Steve Ayson to launch poignant first ad

BBDO NY's Emotional Christmas Ad for Macy's Shines a Light On Love

This week, Macy’s launches its 2017 Christmas advertising campaign, which highlights the idea that the perfect gift brings people together.

The campaign, created by BBDO New York and directed by MJZ's Steve Ayson, kicks off with an anthemic film called 'Lighthouse' that taps into the heart of Macy’s brand, telling the story of two children, and their families, being brought together by the perfect gift. The full two minute spot will be featured online, while the 60 and 30 second versions will run both on TV and online.

This is the first Macy's work from BBDO New York since the agency was appointed back in August. 

Creative Agency

Creative Agency: BBDO New York

Executive Creative Director: Danilo Boer, Marcos Kotlhar

Chief Creative Officer: David Lubars, Greg Hahn

Executive Producer: Ashley Henderson

Senior Account Director: Corey Cirillo

Account Executive: Charlie Kunze, Maddy Bell

Planning Director: Lindsey Gonnella, Jennifer Hunley, Nicole Landsman

Business Affairs Manager: Nancy Espinal

Music Producer: Rani Vaz

Communications Planner: Julie Naidu

Senior Creative Director: Matt Brink, Adam Livesey

Account Manager: Justin Perrelli

Account Director: Lauren Munilla

Production Company

Production Company Name: MJZ

Executive Producer: Emma Wilcockson

Director: Steve Ayson

DOP: Germaine McMicking

Line Producer: Jeff MacDougall

Offline

Edit Company: Whitehouse Post

Editor: Russell Icke

Edit Assistant: Emma Platek

Producer: Pamela Heller

Executive Producer: Caitlin Grady

Post Production / VFX

Post Production Company: Blacksmith

VFX Supervisor: Daniel Morris

Producer: Anu Nagaraj

Executive Producer: Charlotte Arnold

Compositor: Jacob Slutsky, Ivan Zwarts

Compositors: Daniel Morris, Margolit Steiner, Robert Bruce, Jay Lee

3D: Tuna Unalan

Music

Music Supervision: Barking Owl

Composer: Brian Canning /Ethan Walter

Sound Mix: Steve Rosen @ Sonic Union

Music Production: Barking Owl Sound

Producer: KC Dossett

Creative Director: Kelly Bayett

Category: Retail and restaurants , Retail stores

Genre: Storytelling