BBDO NY & MLB's Inspirational Thank You to the Legendary Derek Jeter

Beginning this weekend, Major League Baseball pays tribute to the impact and legacy that Derek Jeter has had on baseball and, more importantly, young people with the debut of a new spot “Legacy”. The commercial focuses on how baseball players at all levels are emulating Jeter’s iconic playing style and mannerisms.

The spot will air on ESPN, FOX, TBS and MLB Network, among other media outlets, and features a bevy of recognizable faces such as Mike Trout of the Los Angeles Angels, Mo’ne Davis, the young female pitching sensation who captured America’s fancy during this year’s Little League World Series, Marquis Jackson and other RBI, Little League, high school and college players.  The tagline is, “A model of greatness,” and work was created by BBDO New York, MLB’s creative agency partner.