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BBDO Breaks the Monotony for Spam

08/03/2013
Advertising Agency
Minneapolis, USA
109
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Spamalot with BBDO Proximity Minneapolis

 

This month, Spam is inviting people to “Break the Monotony” of March by posting videos every day of its diminutive animated knight, Sir Can-A-Lot, offering tips and recipes to help those people suffering from routine meals and boring tweets.  The effort follows last year’s successful introduction of Sir Can-A-Lot, who was created by BBDO Proximity Minneapolis to help celebrate Spam’s 75th anniversary.  
 
Examples of some of these online videos appear below.  People can also follow along at www.spam.com and #BreakTheMonotony.  Or as Sir Can-A-Lot would say, "anywhere there is Twitter monotony on FaceTube!"
 
SPAM “Break the Monotony” Creative Credits
 
 
 
Client:Hormel, SPAM
 
Agency:BBDO Proximity Minneapolis
 
Title: "Madness of March,” “Smile on My Face,” “Grills Gone Wild”
 
Executive Creative Director:Brian Kroening
Creative Director: Ross Phernetton
ACD/ Art Director: Brook Lorntson
ACD/ Senior Copywriter: Dave Alm
Senior Copywriter: David Mackereth
Producer: Alicia Calderon
Animation: LAIKA/house
 
 
 
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