Bastion Digital Launches Specialist Unit, DBX

Bastion, Australia's largest independent marketing agency, today launched DBX, a specialist unit within Bastion Digital, designed to fast-track innovation and growth for digitally-driven brands. Led by former AnalogFolk Australia partners Matt Robinson (managing director – DBX) and Ben Hourahine (chief strategy officer – DBX), DBX redefines how digitally-driven brands build relevance, engagement, and accelerated growth.

DBX leverages Bastion Digital’s rapidly expanding capabilities across technology, AI, design, and consulting to empower businesses to seamlessly bridge their brand and digital experiences, unlocking accelerated market growth.

DBX also plugs into Bastion’s integrated suite of existing capabilities –– including advertising, PR, production, research, partnerships, media, and experiential marketing –– to directly support start-ups, scale-ups, innovators, and digitally ambitious brands seeking to accelerate growth and enhance market impact.

At the heart of DBX is a suite of proprietary strategic tools that deliver clear, data-backed roadmaps for brands aiming to lead in the digital economy:

• BrandOS, SocialOS, GrowthOS, and ExperienceOS: Structured frameworks that accelerate business growth through strategic innovation.
• AI-driven Intelligence & Cultural Insights: Including Stronghold, an AI-powered marketing investment planner, and ZAP, a cultural analysis tool enabling brands to forge meaningful cultural connections.
• AI production capabilities. Platform agnostic frameworks, consulting and execution
• Digital Brand Building: Spanning digital-first content & social, communities, entertainment, innovative products and services, and creative production leveraging advanced AI and emerging technologies.
• Tech driven creative innovation. DBX explores emerging technologies –– such as dynamic personalisation, AR, VR, AI-driven experiences, and blended physical/digital interactions –– to help brands identify and harness new marketing opportunities.

Tim Den Braber, MD at Bastion Digital, said, “We are incredibly excited to bring DBX to life under the Bastion Digital capability. Following a fantastic acquisition of AnalogFolk Australia early last year, Matt, Ben and their team bring us additional strength in this cutting-edge area, enhancing our market-leading integrated offering. DBX positions us perfectly to drive innovative growth for digital first businesses and deliver unmatched value for our clients.”

Ben Hourahine, chief strategy officer – DBX, said, "We’re super excited to launch DBX today. We’ve always operated at the exciting intersection of brands and digital culture, and now we have the enormous strength and scale of Bastion behind us, allowing us to deliver more impactful and ambitious brand experiences."

Matt Robinson, managing director – DBX, said, "DBX is specifically designed for businesses that are ready to innovate, lead, and accelerate their growth through digital. Whether it’s giving start-ups digital-first foundations, helping innovators bridge the gap between brand and experience, or supporting industry leaders in shaping the future, DBX offers tailored solutions to drive measurable growth and innovation. I’m also incredibly excited to partner with Tim Den Braber and the talented Bastion Digital team, who have driven exceptional growth over the past 12 months, including pioneering AI initiatives such as the recent Google News Initiative AI workshops."

DBX is designed specifically to serve digital-first businesses -- including direct-to-consumer (DTC) brands, eCommerce companies, start-ups, and scale-ups -- that aim for accelerated growth and innovation. Whether businesses are emerging innovators eager to redefine their markets or established brands seeking targeted, innovative project support, DBX offers flexible models ranging from rapid experimentation and agile innovation sprints to comprehensive, long-term strategic partnerships aligned precisely with each client’s growth objectives.

With DBX, Bastion reaffirms its commitment to continuous innovation and leadership, shaping the future of brands ready to thrive in the digital economy.