Basketball Icon Charles Barkley Stars in New DraftKings Campaign
DraftKings is bringing back last year’s iconic character,
Dr.AftKings, who diagnoses fans that are suffering from a range of new sports-related disorders. The DraftKings Sportsbook. One of his patients is Charles Barkley who appears in two of the spots as well as “Barkley Knows Bets,” a series of digital films that helps teach U.S. sports fans about the ins and outs of betting. Created in collaboration with Deutsch, the campaign will launch on Monday, August 13th.
“Charles Barkley epitomises the playful, comedic tone of DraftKings and we thought he was perfect to introduce such a monumental moment in sports with the release of DraftKings Sportsbook,” said Dan Kelleher, Chief Creative Officer of Deutsch NY.
Together,Dr. Aftkings and Charles Barkley use a lighthearted, comedic approach to educate fans about the various benefits of DraftKings Sportsbook.
“At DraftKings, we believe life is more fun with skin in the game,” says Don Lane, SVP of Brand & Creative. “Our Sportsbook campaign taps into this spirit across channels, leveraging our unique voice to connect with fans who want to play along with – not just watch – the games they love.
Created in collaboration with Deutsch, the campaign launched on Monday, August 13th.
Creative Credits
DraftKings:
Brand & Creative – Don Lane
Brand & Sports Marketing – Michael Shonkoff
Acquisition Marketing – Stephanie Sherman
Brand Director – Megan Montgomery
Senior Marketing Associate – Katie Donohue
Manager, Social Marketing – Kyle Beaudouin
Creative Director – Scott Salsbury
Director of Design – Thibault Kim
Marketing Director – Josh Levin-Scherz
Marketing Specialist – Ethan Shibutani
Marketing Specialist – Ben Stepansky
Deutsch Office: New York
Chief Creative Officer, New York – Dan Kelleher
Executive Creative Director – Pete Johnson
Associate Creative Director – Jameson Rossi
Senior Art Director – Lauren Geisler
Senior Copywriter – Gabe Sherman
Director of Integrated Production – Joe Calabrese
Director of Print and Art – Sarah Manna
Senior Producer – Andrea Segura
Integrated Producer – Marieme Sall
Project Manager – Ashley Heisner
Planning Director – Andrew Quay
Senior Strategist – Rachel Gruber
Account Director – Andrew Arnot
Account Supervisor – Emily Doll
Business Affairs:
Director of Business Affairs – Maria Taris
Group Director, Integrated Business Affairs – Stacy Schwartz
Integrated Business Affairs Manager – Nikki Balekjian
Production Company: O Positive
Director – Kenny Herzog
Executive Producer – Ralph Laucella
Executive Producer – Devon Clark
Line Producer – Jason Gilbert
Director of Photography – Scott Henriksen
Editorial: Gattie & Lopez
Editor – Chuck Willis
Editor – Greg Ryan
Managing Director – Sue Willis
Executive Producer – Anna Pettiti
Production Company: Steelhead
Executive Producer – Jeff Morgan
Line Producer – Kelly Amato
Director – Adam Jones
Director of Photography – Patrick Jones
Editorial: Steelhead
Executive Producer – Jeff Morgan
Producer – Samantha Addy
Editor – Cohan Andersen
Editor – Martin Murphy
Photo Agency: Greenhouse Reps
Corey Nickols
Telecine: Steelhead
Colourist – Juan Guzman
Telecine: Chimney
Colorist – Lez Rudge
Visual Effects: FIXTER
Flame Artist – Rich Schreck
Visual Effects: Long Tack Sam
Creative Director/Partner – Colin Stackpole
Flame Artist – Pete DeAndrea
Music/Licensed Music Tracks:
Extreme Music Track - XCD070_01 SUPERBAD
Audio Post: Long Tack Sam
Audio Engineer – Walter Bianco
Shoot Location:
Los Angeles, CA
End Tag Animation/Graphics Company: Long Tack Sam
Motion Graphics – Ed Tasick
