Ahead of Squarespace's Big Game ad, the website-building brand has released a short film that reveals the protagonist of the upcoming spot: Barry Keoghan.
The star of 'Saltburn' and 'The Batman' returns to a familiar location, the Irish Atlantic coast - not dissimilar to the environs of 'The Banshees of Inisherin', in which his performance earned him a BAFTA Award and Oscar nomination.
The actor is joined by a donkey, Don Mosley, who is hoping to break into Hollywood. And for that, the donkey needs a website.
The short 90-second film shows the pair on set, with Barry using Squarespace to create his co-star's website. The hope is that starring in a Super Bowl ad will mean more roles for Mosley, and propel the animal to a level of fame never reached by a donkey before. The funny spot pokes fun at the donkey's limited acting range, as well as the difficulties of breaking America as an Irish actor.
This is contrasted with the ease at which Barry designs the website to showcase Mosley's portfolio, using Squarespace's user-friendly interface to pick the perfect domain name, design and shade of green.
Last year, Squarespace released a similar short film preview of its Big Game ad, directed by and starring Martin Scorsese. It followed a similar formula whereby the legendary director's daughter, Francesca, helped him to create a website. And now, after this sneak peek at the two protagonists for 2025, anticipation continues to build for Squarespace’s next Super Bowl spot.