Barrett Hofherr Hires Bria Weldon as Head of Media

Bria Weldon has joined the independent, full-service San Francisco advertising agency Barrett Hofherr as its first head of media. In her newly created role, Weldon will work closely with Barrett Hofherr’s account, creative, and partner agency teams to ensure a cohesive synergy between audience, media, and creative to heighten client success. 

A media, strategy and planning veteran with 25 years of experience on both the agency and client side, Weldon joins Barrett Hofherr from OMD, where, as senior director, integrated media strategy & planning, she led the reinvention and launch of Wells Fargo’s Credit Card brand and its new suite of products. Prior to that, she spent seven years at Visa Inc. as director, Global Marketing Strategy and Transformation, responsible for maximizing Visa’s value, benefits, and success through strategic media partnerships, and thought leadership. Her additional agency experience is extensive and spans across various brands and industries including Universal McCann (Microsoft Xbox), Butler, Shine, Stern & Partners (MINI, Priceline, Converse, Verisign, Fisher, and Ritz Carlton), and Grey Worldwide (Oracle, Cisco, Challenge Butter, and Papa Murphy’s). Weldon has also partnered directly with all the top media conglomerates, tech companies, sports properties, global Olympics and FIFA events.

“Barrett Hofherr not only values the unique role both media and creative play, but they also support what it takes to bring the best of both worlds together for true integration,” said Bria Weldon. “They are the real deal, and I’m honored to join the team.”

A graduate of the University of Maryland, College Park, Weldon holds a Bachelor of Science degree in psychology and a Bachelor of Arts degree in women’s studies.

“The more we put our creativity in the right context, the more effective it will be,” said Matt Hofherr, partner/chief strategy officer at Barrett Hofherr. “You might say that it’s a bold move for us to hire a head of Media without having a single media account, but that’s how strongly our agency believes in the link between creative and media. Right out of the gate, Bria has been working on data-driven insights, media-creative cohesion, and audience-first strategies to drive our clients’ businesses forward.”