Barkley Named Agency of Record for Smoothie King

Barkley has been named agency of record for Smoothie King. Headquartered in Coppell, Tex., Smoothie King is the world’s largest smoothie chain and the first health and fitness brand of its kind.

The global franchise company, which has more than 1,400 locations worldwide, was drawn to Barkley for its ability to build whole brands for modern consumers. The agency will be responsible for brand and creative strategy for Smoothie King.

“Barkley thinks about brands in a refreshingly different way–and we love that! From bold creative to their red thread approach, there was just so much that really resonated with the way we operate here at Smoothie King,” said Marianne Radley, chief marketing officer at Smoothie King. “We couldn’t be more thrilled to partner with one of the best creative idea companies in the world.”

Barkley, is known for building whole brands for modern consumers through three idea centers: strategy, design and activation. The agency was also designated as a Certified B Corporation in 2021, which means it meets the highest standards of verified social and environmental performance, transparency and accountability.

“In an increasingly competitive category, Smoothie King has a proven history of challenging convention and industry norms in the health and wellness space,” said Jason Parks, chief growth officer at Barkley. "There is so much creative potential to be explored, and we look forward to a long and fruitful relationship with Marianne and the entire team at Smoothie King."

Smoothie King has repeatedly been recognised as a top franchise brand, most recently ranking number 51 in Nation’s Restaurant News’ Top 500 Restaurants, moving up from number 82 in 2021. The brand also received the Top Franchises Satisfaction Award for 2022 from Franchise Business Review based on the brand’s high franchisee satisfaction. 

Barkley’s first project for Smoothie King is expected to launch in April.