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Creative

Barclay's Hilarious Fake Toy Supercon Wants to Help Us All to Defeat Festive Fraudsters

BBH created Supercon to help Christmas shoppers avoid falling victim to fake sites and online fraud this holiday season

Barclay's Hilarious Fake Toy Supercon Wants to Help Us All to Defeat Festive Fraudsters

Fraud and cybercrime now account for around half of all recorded crime, costing the UK £11bn per year. The problem is that people don’t understand what they need to do to stay digitally safe. And at Christmas the issue is especially acute - with 1 in 96 of all online transactions being fraudulent during Christmas 2016. Building on the success of the Digital Safety campaign from earlier this year, Barclays want to shine a spotlight on this timely issue in order to build trust and consideration for the brand. 

“Supercon” is the toy every child wants. He has a jet-pack, disc-cannon and fortunately for Christmas shoppers, a conscience. As well as saving the galaxy, he’s also here to help shoppers avoid falling victim to fake websites promising them this year’s must-have toys at rock-bottom prices.


Supercon will break across TV, VOD, social, OOH and digital display. The campaign is also being supported in OOH by other relevant digital safety messages from Barclays. 



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Client

Advertiser: Barclays

Marketing Director: Claire Hilton

Advertising and Brand Manager: Nicola McLeish,Caitlin Van de Vyver, Rosemary Cross

Head of Advertising: Jo Hoskings

Creative Agency

Creative Agency: BBH

Producer: Jemima Bowers

Production Assistant: Zaf Choudhury

Account Executive: Alex Light

Typographer: Christian Tunstall

Social Creative: Jennifer Ashton

Social Producer: Sally Kursa / Jemima Bowers

Business Lead: Jon Barnes

Social Content Director: Kimberley Gill (Creative director)

Social Media: Zaf Choudhury / Angus Lees (assist producer)

creative: Marc Rayson and Callum Prior

Creative director: Kimberley Gill / Nick Gill

Account manager: Selina Strasburger / Jamie Kisilevsky

Production Company

Production Company: Passion Pictures

Director: Dave Scanlon

Producer: Patrick Duguid, Matt Saxto

Producers: Anna Cunnington

Offline

Edit Company: Trim

Editor: Gus Herdman

Post Production / VFX

Post Production Company: Passion Pictures / The Mill

Music

Sound Production: String and Tins

Sound Director: Joe

Print / OOH

Producer: Sally Kursa, Angus Lees (Assist)

Digital Production Company

Producer: Richard Atkins / Ish Schein

App/Digital Production: BBH

Designer: Hanzo Schwarz / Sam Janar

3D Artist: Alex Ludwig (Animator)

Animation

Animation Company: Passion Pictures

Category: Banking , Finance/insurance