Barbarian Bolsters Leadership with Two New Hires

Barbarian announces the appointments of John McGarry to managing director, Samsung, and Janice Radomsky to group strategy director. In their roles, John and Janice will be integral to advancing Barbarian’s future as a leader in digital transformation offerings that deliver on brands’ key objectives.

As managing director, John will oversee all of Barbarian’s Samsung business, leveraging his 25+ years of experience in digital marketing and advertising from both the client and agency side. With a passion for marketing innovation that enables brands to expand into new territories, John will elevate Barbarian’s position as a leader in helping brands invent for the future.

He spent the majority of his career developing interactive marketing programs for clients in the technology, travel, telecommunications, consumer products, health and fitness, banking and entertainment industries. Notably, John served as the chief digital officer and partner at mcgarrybowen, working with Fortune 500 brands including Marriott, Chevron, Verizon, JP Morgan Chase, and United Airlines, among others. His work has also been recognised by well-respected industry awards like the Effies, Webbys, and IAC. He most recently served as chief growth officer at Drumroll, after having started a creative, design and innovation consultancy called 2MRW.

John McGarry comments: “I’m absolutely thrilled to be joining the incredible team at Barbarian. They have a rich history of marketing innovation and developing new transformative ways to enhance the customer experience. To be working at Barbarian creating the future of marketing communications for one of the world’s most innovative companies, Samsung, is a dream come true.”

Backed by her diverse background and experience in brand strategy, Janice will oversee the entire strategy department alongside Barbarian’s CSO, Andrew Dawson. As an intuitive and analytical thinker, Janice will lead her teams and their clients, including Samsung and JBL, driven by transformative creative work.

Prior to Barbarian, Janice served as head of brand and innovation planning at Diageo, where she helped to shape brands including Johnnie Walker, Baileys, and Smirnoff. She has held director of strategy roles at creative, digital, content and brand agencies, leading the strategic development for brands across industries, including CPG, retail, financial services, beauty, automotive, healthcare, and non-profit organisations.

Says Janice Radomsky: “I'm excited to bring my agency and client experience in shaping the strategies of global brands, to the outstanding team at Barbarian. I'm inspired by the innovative work the agency has created in the past, and I'm looking forward to being part of its future.”

Steven Moy, CEO Barbarian, comments: “We are delighted to have John and Janice onboard as we continue to grow our team. They are outstanding leaders with deep expertise across categories. At Barbarian, we strive to help our clients accelerate the future of the brand to customer experience, both John and Janice are perfectly positioned to help us do just that."

The appointments follow several milestone announcements in late 2019, including the appointment of Steven Moy to CEO and Lamar Hines to CTO, the opening of Barbarian’s first global outpost in Warsaw, Poland, and Barbarian Labs, the agency’s new offering that curates senior teams bespoke to clients’ business challenges.