BAM Strategy Appoints Alex Rapoport as Media Director

BAM Strategy, the digital marketing agency, today announced that it has appointed Alex Rapoport to the newly-created role of media director. Effective immediately, Alex will be responsible for media planning and activation strategy across a number of BAM Strategy’s clients. Based out of the agency’s New York office, which launched in early 2020, Rapoport will report directly to Adam Muscott, senior vice president of BAM Media.

“Alex is an incredible marketer who is dedicated to driving excellent results for clients,” said Adam. “We knew immediately that he would be the perfect fit for our team. We are excited to have him on board and know that our clients will benefit greatly from his strategic experience in paid and earned media and digital analytics.”

In his new position, Alex will create a mix of media opportunities that optimise each client’s KPIs through multiple media channels. As a seasoned leader in the industry, he will be responsible for working with BAM Strategy’s Mitsubishi Tanabe Pharma and Akili Interactive clients, among others in the healthcare space, to bolster its media capabilities and enhance the already well established team.

“What drew me to BAM Strategy was the inherent way the agency values their employees,” said Alex. “That, mixed with the independent agency model of working, felt like a perfect fit for me. BAM Strategy is doing some really incredible work in the pharmaceutical and healthcare categories and I’m looking forward to expanding both mine and my team’s knowledge in this space, and creating some really great work for our clients.

Alex is a veteran in the media and healthcare category and comes to BAM Strategy from FCB Health, where he served as the company’s media director, working across clients like Dermira, Sunovion, The Ash Project, GMHC and more. Rapoport also spent time serving as media director at Pixacore, a transformational healthcare marketing agency.