Balter Brewing Company Invites Australians to Celebrate 'Beerthdays'

Queensland’s Balter Brewing Company has launched an integrated campaign for their flagship beer, the XPA. ‘Happy Beerthdays’ encourages Aussies to get together, over beers, to celebrate mates. Because occasions shouldn’t just happen occasionally. 

This tongue in cheek campaign re-frames every beer bought for a mate as a chance to make them feel special, because if you’re hanging out with your mates it’s a pretty bloody special day.  

Matt Lawson, chief creative officer, Deloitte Digital said: “Every Balter XPA is a gift. The slabs are even pre-wrapped. In cardboard. And every catch-up with your mates, especially after last year, is a reason to celebrate. So, Happy Beerthdays, Australia”. 

Through a series of three films we meet our Balter characters taking advantage of opportunities to share an XPA and celebrate a Beerthday. 

Stirling Howland, brand director and co-founder, Balter Brewing Company said: “From the beginning, Balter has done everything in-house. To go outside our walls and collaborate on our brand was a big decision. But Matt, Chuck and the team have grabbed the tinnie with both hands so to speak and are ripping tops off them left right and centre. They're also doing really great work and we are pumped with the new campaign."

The campaign will run across digital, OOH, social, retail and on-prem.