New Brand Work From Deloitte Digital Proves Suzukis Are Built to Last
Suzuki has launched the latest instalment in the For Fun’s Sake brand platform with its new campaign Time Machines.
Michael Pachota, general manager automotive, Suzuki Australia, said, “Australians know that Suzukis are fun and all round great quality vehicles, but we wanted to highlight their legendary reliability and the fact that they simply will last you, forever. So, we thought we’d help them imagine a lifetime in one.”
“With Suzuki vehicles consistently ranked highly in terms of reliability and lifetime cost of ownership, the campaign aims to prove that Suzukis really do stand the test of time.”
Matt Lawson, chief creative officer of Deloitte Digital, said, “Suzukis are so reliable that they’re not just cars, they’re time machines; taking you far into the future…in real time. Not all cars have this incredible ability, for durability.”
The fully integrated campaign rolls across broadcast TV, social media channels, digital display, point of sale, and Suzuki.com.au.
