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Creative in association withGear Seven
Group745

Ball Park Hot Dogs Enters the Condiment Debate

03/05/2024
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Ogilvy Chicago and Mindshare campaign celebrates topping hot dogs however you like

You may have seen a certain condiment giant’s recent effort to sway Chicagoans to rethink how they top their Chicago-style hot dogs via OOH ads in high-traffic areas like Navy Pier. You may have also seen the swift debate from locals that followed.

As a purveyor of quality hot dogs and a staunch believer in freedom of condiment choice, Ball Park has entered the chat with a multi-channel, agile hijack intended to celebrate topping hot dogs however consumers way. These efforts include:

  • An open letter published and placed in full-page Chicago Sun-Times.

  • OOH + digital ads featuring the voices and range of opinions from real people
  • Geotargeted ads (Chicago) via Meta and TikTok
  • Display brand assets near Chicago’s Navy Pier, including cab toppers, urban panels, bus stations, train stations
  • Owned social pulse including engagements and polls on topping preferences
  • New data revealing consumers’ feelings about condiments and the debate

The campaign was pulled together in a one-week sprint by Ogilvy Chicago and Mindshare. 

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