Bakers Call on Bankers to Raise Awareness for Real Bread Week

The Real Bread Campaign is calling on banks, bankers, and the rest of the financial sector for their support. With a walker campaign created by Ourselves around key financial districts of London to attract the attention of the financial community and raise awareness during Real Bread Week. 

Times are tough for independent bakers making delicious, nutritious Real Bread for people in their neighbourhoods across the UK due to skyrocketing costs of energy, ingredients, salaries and rent. Coupled with limited spending ability amongst customers means that far too many - formerly thriving - local Real Bread bakeries are now facing financial crisis.

The Real Bread campaign defines real bread as ‘made without chemical raising agents, so-called processing aids or other additives’. Though simple, perhaps around 95% of what is sold as 'bread' in the UK falls short of this very low bar.  If we want to keep enjoying Real Bread, we need to support our local independent bakers.

Aaron Howard, founding partner at Ourselves said ‘baking and supporting small businesses are two subjects close to our heart so when the opportunity came up to support an industry we are passionate about we leaped at the chance to help. It's important to keep these craft industries thriving’

Find out more about the real bread campaign here.