BabyQuest’s ‘Fertility Finder’ Helps People Find Companies That Will Cover Fertility Coverage in Their Insurance

Nearly 60% of the US population rely on employers to access healthcare, since there’s no universal healthcare system in America. However, 70% of companies choose to exclude an essential coverage – infertility – leaving 16 million American women without treatment – which costs up to $25,000 each attempt. Unable to afford a chance to have a child, they take on massive debts, wipe their savings, even sell their homes in the pursuit of parenthood. Working for a company that covers fertility care would remedy the financial burden of treatment. However, most employers don’t disclose benefit details upfront, and infertility isn’t a topic candidates feel comfortable asking during job interviews.

VMLY&R New York and BabyQuest together created a web tool and database that allows people to easily search and determine whether a company will cover fertility coverage in their insurance - called Fertility Finder -  giving people the power to test companies for fertility coverage.

BabyQuest launches the first-ever digital platform that helps those struggling with infertility find employers that cover their treatment. Users can input the name of the company and those that have been input into the database will appear with a positive symbol. Additionally, if that company has current positions open, those job listings will appear on screen. The digital tool uses a job vacancy API to integrate listing data from multiple job boards across the public domain.

- Fertility Finder connects women struggling with infertility to US employers who offer fertility treatment through company-based health insurance. It’s the first-ever digital platform that helps fertility treatment seekers find US companies that cover fertility care. 

- All visitors need to do is type in the name of an employer in our test stick interface. In case of positive results, an integrated job vacancy API pulls up job openings in that company in real-time, from multiple job boards across the public domain, including LinkedIn, indeed and Monster.com. 

- Then, on International Women’s Day, an automated software to target fertility-UN-friendly companies celebrating women on social media.

- As companies started flooding social feeds with celebratory messages, the software cross-referenced them with our digital platform to identify the ones who don’t offer coverage, and then replied to the fertility-UN-friendly companies with a personalized message, asking them to walk the talk and add fertility coverage. 

- The agency created the first-ever billboard that tests companies in its surroundings for fertility treatment coverage. By cross-referencing the our database of fertility-friendly companies with their offices and stores geolocation, we set out to test employers’ commitment to women’s fertility in some of the busiest business hubs across America, including Times Square.

More than 16 million women in America have an infertility-related issue, while only 30 percent of U.S. companies offer fertility treatment through company insurance plans. With fertility treatments costing up to 25 thousand dollars per treatment, locating companies that offer fertility-related benefits has become hugely important for families as they measure company value/competing offers.