Axis Bank Pays Tribute to the Ultimate Cheerleaders for Mother's Day

AutumnGREY India has released a heartfelt campaign for Mother's Day. The film highlights how a mother's happiness is intrinsically linked to the joy and success of her children. From the first moment of holding their tiny hands to cheering them on as they achieve their dreams, mothers are the biggest cheerleaders in their children's lives.  

Anusha Shetty, group CEO Grey Group, India, said, "We are extremely proud to create a campaign that celebrates the epitome of love and unwavering support that mothers embody."  

Talking about the process of this film, Nishanth Ananthram, ECD AutumnGREY, said: "This film was made in five minutes 17 seconds. The actual shoot and production took 50 hours. But, when we had an idea two days before Mother's Day, everything hinged on a decision - to make it or not. Our design team, account management and copy team made this decision over a phone call in five minutes and 17 seconds. Once the decision was made, there was only one thing to do -give it our best. This is why advertising all comes down to the people, and we are proud to have the best."