Axis Bank Brings Sanskrit into the Digital Age this Independence Day

On this year's Indian Independence Day, AutumnGrey, a Grey company, and Axis Bank launched a distinctive campaign that spotlights Sanskrit, one of the world's oldest languages, as a creative solution to a modern-day challenge.

Although Sanskrit is one of India's 22 official languages, its use has dwindled over the centuries. The campaign seeks to revive interest in this ancient language while addressing a prevalent issue many Indians face today: online security.

Anusha Shetty, chairperson, group CEO Grey India, shared, "This campaign is a perfect example of addressing a serious issue with a touch of cultural pride. We're confident it will encourage people to take their (online) security seriously while sparking renewed interest in Sanskrit."