Autotrader has confirmed that they will be working with 72andSunny New York on a new campaign set to launch later this year.
“Autotrader delivers a faster, more personalised online car-buying experience, and we’re excited to partner with 72andSunny to drive this message home with car shoppers everywhere. 72andSunny’s passion and proven reputation for executing engaging, results-driven campaigns will help us maximize the power of our industry-leading brand,” said Greta Crowley, vice president of marketing, Autotrader.
“Autotrader has a clear ambition for bold creative and we couldn't be more excited about our new partnership," says Jess Monsey, president, 72andSunny New York. "We look forward to working with them to create more value for consumers as they navigate the emotional roller coaster that is car shopping.”