Austria’s Climate Ministry Looks to Johnny Foreigner’s Ross Cooper to Direct Roger Rabbit Inspired Ad

Austria’s commitment to climate neutrality by 2040 has spurred the Climate Ministry to campaign for households to improve energy efficiency in their homes.

The campaign by Jung von Matt works on the premise that ‘Austria is crazy’ to continue to waste heat and energy in the home. The concept of a ‘mad house’ offers up a fun and arresting visual whereby the windows, doors and walls come alive as madcap cartoon characters and wind up the inhabitants of the house.

Represented in the UK by director’s agent Johnny Foreigner Ross Cooper is a director known for his visual humour, charming characters, remarkable transitions, clever post-production effects and even cleverer practical-in-camera-ones. Commenting on the Film, Ross had this to say: “The initial reference supplied by the agency was for the film Who Framed Roger Rabbit, which boasted an impressive lineup of talented individuals including Spielberg, Zemeckis and Walt Disney Studios. Thankfully they were all busy so the EP proposed combining yours truly as director through John Spary Associates with the animation studio Feral Child.”