Australian Gold Joins the FCB Brasil Portfolio

FCB Brasil is the new advertising agency for Australian Gold, the sunscreen and suntan products brand of Multi B, a Grupo Boticário company.  

The agency is working on the 2020/2021 summer season and already has a campaign under development that should be rolled out in the next few months, beginning with the launch of a new product line by the brand.

Australian Gold is considered the #1 brand in the sun care industry and is sold in 120 countries. It was created in 1985 in the US, and started being imported into Brazil about 12 years ago. In 2017, Grupo Boticário bought the exclusive rights to manufacture and distribute the product in the country, marking the first time in the brand’s history that any of its products were produced outside the US.

This is the sixth new account won by FCB Brasil this year.