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Creative

Audi's New RS 5 Campaign Reminds Us Not to Miss Life's Greatest Experiences

lbbonline.com, 8 months ago

'Final Breath' was created by Venables Bell & Partners features a man wrestling with death and was produced by Epoch, with editing and VFX by The MIll LA

Audi's New RS 5 Campaign Reminds Us Not to Miss Life's Greatest Experiences

Today, Audi is debuting a new commercial titled “Final Breath,” which features the all-new 2018 RS 5 Coupe Audi Sport vehicle.

“Final Breath,” tells the story of a man who is content with a life well lived. Just at the moment he takes his final breath, we hear the sound of a V6 engine and our protagonist jolts awake, realising there is just one experience he’s missed - the thrill of getting behind the wheel of an all-new Audi RS 5 Coupe.

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Client

Advertiser: Audi

Creative Agency

Creative Agency: Venables Bell & Partners

Art Director: Aisha Hakim

Producer: Emily Tarran

Executive Creative Director: Will McGinness

Senior Copywriter: Jake Reilly

Chairman: Paul Venables

Director of Film Production: Raquel Bedard (Lumbaryard)

Director of Business Affairs: Quynh-An Phan

Creative Manager: Jessica Youssefia

Senior Strategist: Mike Riley

Group Strategy Director: Tonia Lowe, Uli Kurtenbach

Brand Director: Jon Philips

Brand Manager: Casey Warendorf, Hope Stadulis, David Corns (Head)

Director of Operations: Jeffrey Saunders

Senior Producer: Matt Flaker

Brand Supervisors: Justin Wang

Director of Integrated Production: Craig Allen

Business Affairs: Sametta Gbilia

Production Company

Production Company: EPOCH

Executive Producer: Melissa Culligan

Director: Martin de Thurah

DOP: Kasper Tuxen

Producer: Emily Skinner/ Fuad Abed Daltón

Head of Production: Avelino Rodríguez

Production Service

Production Service Company: The Lift

Offline

Edit Company: Work Editorial

Editor: Stewart Reeves

Edit Assistant: Josh Sasson

Producer: Brian Scharwath

Executive Producer: Marlo Baird

Post Production / VFX

Colourist: Sofie Borup

VFX Supervisor: John Shirley

CG Artists: James Robinson , Sophie Prince, Danny Garcia

VFX Coordinator: Jalisa House, Jasmine Singh

CG Lead: Shaun Comly

Colour Producer: Alexandra Lubrano

VFX: The Mill LA

VFX Senior Producer: Dan Love

Flame: Elliott Brennan, Krysten Richardson, Matthew Dobrez, Sam Evenson

Executive Producer: Enca Kaul

Matte Painting: Rasha Shalaby

Music

Composer: Christopher Kemp

Creative Director: Craig Deleon

Executive Producer: Jonathan Sanford

Sound Engineer: Chris Pinkston (Design and Mix)

Music Production: Human

Producer: Jeff Martin

Sound Design: 740 Sound (and Mix)

Category: Automotive , Cars

Genre: PR , People , Scenic