AT&T Pushes for Team USA Olympic Support

AT&T has just launched its 2014 Olympic Campaign. The effort focuses on support, and bringing people together and features the tagline and hashtag #ItsOurTime. The campaign encourages fans to show their support for Team USA by cheering them on.

The campaign's first :30 spot launched yesterday and features skeleton racer Noelle Pikus-Pace.

The fully integrated effort from AT&T done in partnership with BBDO NY and Tool Interactive Director Jason Nickel includes several television spots, as well as a mobile app and digital activiation. App users are able to record their own “U-S-A” chant to add to the Wall of Support which lives, along with the entire experience, on AT&T’s dedicated site here: http://itsourtime.com/

Subsequent TV commercials will feature alpine snowboarder Justin Reider, short-track speed skater Alyson Dudek and Paralympic alpine skier Heath Calhoun.

Credits

Client: AT&T

Agency: BBDO Atlanta & BBDO New York

Title: "Hours”

Chief Creative Officer, Worldwide: David Lubars

Executive Creative Director: Erik Fahrenkopf

Executive Creative Director: LP Tremblay

Senior Copywriter: Geoff Proud

Executive Producer: Ashley Henderson

Executive Music Producer: Melissa Chester

Managing Director: Doug Walker

Group Account Director: Brandon Fowler

Management Supervisor: Joel Davis

Account Supervisor: Kathryn Dronzek Williams

Account Executive: Allison Chait

Account Coordinator: Elizabeth Pishal

Production Company: Furlined

Director: Benito Montorio

Director of Photography: Ben Seresin

Music House: Human

Edit House: Rock Paper Scissors

Editor: Paul Watts

Visual Effects: Spontaneous

AT&T #ItsOurTime App & Website Creative Credits

Client: AT&T

Agency: BBDO New York

Chief Creative Officer, Worldwide: David Lubars

Executive Creative Director: Erik Fahrenkopf

Executive Creative Director: LP Tremblay

ACD/Art Director: Grant Mason

ACD/Copywriter: Iain Nevill

Group Executive Producer: Dan Murphy

Senior Interactive Producer: Christopher Plaskett

Interactive Producer: James Young

Integrated Producer: Neely Lisk 

Managing Director: Doug Walker

Group Account Director: Brandon Fowler

Management Supervisor: Joel Davis

Account Supervisor: Kathryn Williams

Account Executive: Allison Chait

Account Coordinator: Elizabeth Pishal

Digital Production Company: Tool of North America

Interactive Director: Jason Nickel