Atomic Launches Creative Health Agency 'Atomic Matter'

Independent agency Atomic has announced the launch of a new creative agency, Atomic Matter, to help health brands do more of what matters. The enterprise will be run by a triumvirate of Natalie Enniks (managing director), Frankie Everson (head of strategy) and Paul Foster (executive creative director), supported by Atomic’s existing leadership team and growing portfolio of specialist creative agencies.

Natalie and Paul both join from BBH, where they held the roles of head of health and partner and executive creative director and partner respectively. There they built a team of 70 and were responsible for BBH’s pharma accounts in Europe and the US. Frankie, also formerly part of the health leadership team at BBH, leaves her role as head of planning at VCCP Health, where she has helped deliver record-breaking new business wins in recent years.

As co-founders of Atomic Matter, the reunited team of Natalie, Frankie and Paul, bring decades of collective experience launching and growing blockbuster healthcare brands. Their new agency will be supplemented by broader Atomic expertise (including social and creator-led content, media, performance and data strategy) to help healthcare brands do more of what matters.

Natalie Enniks, managing director, said, “I am thrilled to finally announce the launch of Atomic Matter and over the moon I can do so alongside Frankie and Paul. Having worked together before, we know how to get the best out of each other. And we have a track record of delivering work that matters.”

Frankie Everson, head of strategy, said, “As a trio, we’ve always been hugely ambitious when it comes to the work. With the support of Atomic, we have the opportunity to do something really special in this sector. The way brands produce, disseminate and measure the impact of campaigns is changing at a dizzying speed, so it feels like a perfect time to start an agile new agency that’s set up to be one step ahead from day one.”

Paul Foster, executive creative director, added, “I can’t think of anybody I’d rather start an agency with than Natalie and Frankie. But we’ve also been blown away at the talent elsewhere at Atomic, which is already unlocking new ways to approach healthcare briefs and produce great creative work.”

Jon Goulding, CEO of Atomic London, said, “We know there are huge opportunities to shake things up in the health sector, so we are delighted to have the immense talents of Natalie, Frankie and Paul to lead the charge. Supplemented by our social and performance expertise, plus our track record in the consumer advertising space, Atomic Matter offers a completely different proposition for forward-thinking healthcare clients.”

A one-of-a-kind creative independent, Atomic has been in operation since 2012 and is pioneering a new approach to inter-agency collaboration within its growing portfolio of specialisms.