Athletic Brewing Company Names Wpromote Media Agency of Record

Photo Credit: Athletic Brewing Company

Athletic Brewing Company, the largest non-alcoholic brewery in America, has named independent marketing agency Wpromote as the brand’s first full-funnel media agency of record. Wpromote and Athletic Brewing Company started working together in 2022, with a focus on performance channels, including paid social, paid search, and affiliate marketing. The partnership will now significantly expand to include management of media across the funnel, including OTT, OOH, DOOH, audio, and high-impact display.

Athletic Brewing is revolutionising how modern adults drink by crafting game-changing NA beer that can be consumed anytime and anywhere. Launched in 2018, Athletic is now the number one non-alcoholic beer brand in America. Headquartered in Milford, CT., the company invented a proprietary brewing process to fully ferment its brews to non-alcoholic levels, transforming the perception of non-alcoholic beer and leading a mindfulness movement among millennial and gen z drinkers. 

The new partnership with Wpromote will focus on increasing awareness and driving sales across Athletic Brewing’s audiences through a full-funnel media approach that showcases the brand’s award-winning taste as a non-alcoholic beer innovator.  

The Wpromote team will leverage Polaris, the agency’s proprietary marketing tech platform, to establish a single source of truth across all marketing data, bridging the gap between brand and performance to facilitate agile decision-making across media and creative, fuel a data-led approach to integrated media planning and buying while maintaining privacy compliance, and accelerate business outcomes that will power growth for Athletic Brewing.

“Wpromote took the time to gain a deep understanding of our vertical and our audiences when creating a bespoke strategy, which made their approach stand out,” notes Andrew Katz, CMO of Athletic Brewing Company, “Their Challenger Mindset fully aligns with our excitement around pushing the boundaries with our marketing strategy and I couldn’t be more excited about this relationship.”

"In addition to driving success and accelerating the growth of our clients, one of the biggest things Wpromote prides itself on is our values," Wpromote’s CEO Michael Mothner explained. "From the beginning, it was apparent that we had synergy with Athletic Brewing’s dedication to community and the company’s desire to challenge the landscape of what it means to be a craft beer brand. I know that together we can continue to shift perception of the NA beverage market.”

Athletic Brewing joins a line-up of Wpromote brand partners challenging marketing conventions, including Intuit QuickBooks, Peacock, Spanx, TransUnion, and Vuori.

The appointment aligns with exciting momentum for the agency, which has recently grown its board of directors with the addition of Amanda Richman and Steven Power as chairman of the board to support the agency’s ambitious growth strategy.