Athletes Embody the Values of Sport in New Samsung Campaign

Camino presents the new Samsung campaign it recently shot in Lisbon for Bleck Films, in collaboration with Portuguese partners at PSP. This thrilling one minute long piece, masterfully combines sport, talent, and creativity. It features top-level athletes who embody the values of sport and will also compete in this year's Olympic Games in Paris.

Directed by Tobias Granström, the campaign breaks the mould by experimenting with different formats and targeting a younger audience. It's a rollercoaster of stimuli and aesthetically ingenious.