Aston Martin and Anomaly Berlin Vanquish All

On September 2nd at the Venice International Film Festival, Aston Martin unveils the culmination of 111 years of automotive mastery: the new Vanquish. On this occasion this new generation flagship car is the densest object in the Aston Martin universe, a ruthlessly emphatic statement that stands alone at the apex of ultra luxury. The integrated launch campaign by Anomaly Berlin conveys this ambitious perspective to the world through a twist on an iconic, timeless statement: “Veni. Vidi. Vanquish.” 

In a supercar category that is high end yet hollow, high value yet homogenous, the campaign promises to be as powerful and distinctive as the car itself. Set within an otherworldly environment, the Vanquish is elevated to Godlike status through a blend of avant-garde futurism, ancient architecture, and surreal CGI installations. 

Throughout communication, the car is placed on the ultimate pedestal - both figuratively and literally. At the heart of the artistic campaign lies the “Tableaus of Triumph”: four films accentuating a dominating attribute of the Vanquish through an iconic audio-visual statement. The Tableaus come together in a 60” anthem film, where the campaign’s audacious tonality and daring perspective shines in a poetic voiceover elevating the car to Iconic status.

Sebastian Lyman, executive creative director at Anomaly Berlin said, "The campaign marks a daring new shift for the brand that we were eager to achieve. A car of this stature deserves equally audacious communications. 'Veni. Vidi. Vanquish.' is about marking a new dawn of driving with distinctive iconicity.” 

The full scope of work was end-to-end with development of a new strategic positioning and creative strategy into fully integrated campaign development and production that will see long and short form film and hero photography live across various touchpoints including Social, Digital, Website, Dealers, CRM, as well as specific placements across F1 GPs and launch day event materials - all to accentuate this new flagship car, and wrapped with an injection of imagination, culture, and distinctive cool. 

To tease the campaign, “All will be vanquished” appeared on Aston Martin’s social feed already two weeks before the launch. All previous posts from the brand are hidden to accentuate the narrative that this car is the beginning of a dominating new era. 

The campaign is a purposeful homage to the fact that the Vanquish defies all expectations. A new front-mounted 5.2L Twin-Turbo V12 Engine represents the absolute pinnacle of power and performance, while engaging, yet exhilarating dynamics come together to create a stirringly sensorial driving experience.

Designed for peak performance and engineered for unparalleled power, it generates 835 PS and 1000 Nm of torque, reaching a top speed of 214 mph (345 km/h) and accelerating from 0 to 62mph in 3.3 seconds. Revolutionary turbochargers deliver an instant reaction to the driver’s foot, while the new V12 innovative Boost Reserve ensures peak responsiveness and control over a ferocious yet linear surge of power. 

Vanquish is exclusively crafted, it boasts unprecedented bespoke options from Q by Aston Martin, like gloss twill veneer with gold metal fibres. Each Vanquish is its own masterpiece. With sophistication and unprecedented technology, this 2-seater stands alone at the zenith of automotive.