Asahi Super Dry Creates 'Skill' Tester Interactive Promotion with the Monkeys, Nakatomi
Skill tester machines are a favourite Japanese pastime and a regular ritual for millions of professionals, retirees, gamers and university students. And now, Australian Asahi Super Dry drinkers.
To bring beer lovers even closer to modern Japan, Asahi Super Dry has built a real-life Japanese-style claw machine that can be controlled remotely via a smartphone, anywhere in Australia.
Nakatomi managing partner Benjamin Bray said, “Occasionally we get the opportunity to bring to life an idea that's beautifully simple, remarkably complex and heaps of fun. The Asahi 'Skill' Tester is a testament to what's possible when client, agency, and supplier pull together to realise their initial vision without compromise. The result — an incredibly delightful experience.”
For a limited time, adults who purchase a specially marked case of Asahi or two 400ml glasses at participating venues will receive a unique code, giving them access to the machine to play for a chance to win. Using live streamed video and a combination of skill and chance, they can manoeuvre the claw into position to try and claim a prize. Each unique code entry also provides an entry into the grand prize draw for a Sony Bravis 50” LED 4K TV valued at $995. Access to the Asahi 'Skill' tester will be available to adults only.
A Twitch stream of the mysterious machine will also operate 24 hours a day.
Asahi Super Dry marketing manager Marc Slater said, “The Asahi Super Dry brand is built on the thrill of unexpected experiences. And what could be more thrilling than playing a live 'skill' tester while other Asahi Super Dry drinkers watch on?”
The Monkeys creative director Adam Slater added, “I’ve never had the requisite hand/eye coordination to operate a skill tester and win a prize. But I do enjoy an Asahi Super Dry. So I’m looking forward to cracking one open and watching people from all over Australia have a crack at winning a prize.”
The campaign is live now across various channels such as OOH, on premise and social. To play, buy a specially marked case of Asahi Super Dry and visit asahiskilltester.com.au using a smartphone.
