As Nasa Probe Lands on Mars, Californian ‘Mars Architect’ Imagines Life on the Red Planet

With Nasa’s InSight probe successfully touching down on the Red Planet this week, we may find ourselves wondering what the mission’s findings could mean.

Vera Mulyani, one of four innovative figures showcased by Discovery and Visit California’s ‘California Dreamers’ campaign, might have some ideas on that. Her role as a ‘Mars Architect’ may well come in handy as a result of the probe’s findings.

The overall campaign’s aim is to showcase the California state’s top innovators and creators on Discovery Channel UK, US, Canada & Australia, with original documentary content written and produced by Think Make Create.

 

The partnership includes four original short films that celebrate California-based pioneers breaking new ground in their industries. The films will air on Discovery Channel in the UK, US, Canada & Australia in commercial airtime, and across their respective websites and social channels, from October 8th – December 31st. They will also be housed on Visit California’s new streaming app California Dream365TV.

 

The California Dreamers include:

- Vera Mulyani, the founder of Mars City Design, which creates architectural blueprints for sustainable cities on Mars

- The Esalen Institute, the long established centre for free-thinking, dubbed the ‘secret spiritual power-source’ of California

- Env Board’s Daniel Del Toro and David Purser, the pioneers of biodegradable mushroom surfboards

- John Cox, a chef, food innovator and champion of sustainable ingredients

 

The partnership also includes Think Make Create’s two-part documentary California: Innovation Nation. From the original ‘garage innovators’ and the culture of alternative thinking which gave rise to Silicon Valley, to the present-day pioneers whose ideas are reinventing culture, travel, food production and spirituality; this series gives a fascinating glimpse into California as a hot-bed of innovation. The two hour-long films will air on Discovery Channel in Australia and Canada in December 2018.

 

Patrick Maitrot, VP Ad Sales South Europe Switz and Latam - Discovery and Eurosport said: "We are thrilled to have partnered with Visit California to bring ‘California Dreamers’ to audiences around the world. The high-quality films tell the stories of some truly remarkable pioneers and reflect Discovery Channel’s dedication to creating content that celebrates the world in all its wonder, diversity and amazement.”