Armadillo Wins 8 Awards at the 2023 DMAs
Armadillo picked up eight awards at this year's national Data and Marketing Association (DMA) Awards, with recognition for all of our clients and the brilliant work of our team.
Gold - McDonald's McNuggets® "Heroes of shared occasions" in Email
Gold - P&O Cruises “The Welcome Journey that listens” in Marketing Automation
Silver - P&O Cruises “The Welcome Journey that listens” in B2C
Silver - The Walt Disney Company "Bringing the magic to life" in Email
Silver - The Walt Disney Company "Bringing the magic to life" in Entertainment and Publishing
Bronze - McDonald’s Monopoly "Play and stay" in Customer Journey
The core of the Gold-winning McNugget campaign was bold and colourful, where playful copy combined with surprising interactive elements – like a nugget dipping into a limited edition sauce as users scrolled.
25% of total incremental orders were from first-time nugget orderers, which means Armadillo were successfully converting more of the nation into lovers of this iconic menu item. The result? A 52:1 ROI.
