Armadillo and Hotel Chocolat Are Just 'Too Good to Hide'

Armadillo partnered up with Hotel Chocolat to deliver a highly engaging, interactive email, designed to drive incremental purchases, amplify its Easter campaign, and bring their ‘Too Good To Hide’ creative proposition to life.

Traditional Easter egg hunts involve hidden treats, but not at Hotel Chocolat. Its exquisite eggs are simply ‘Too Good to Hide’. This isn’t just a tagline; it’s a core differentiator that makes their products stand out.

From the signature Extra-Thick Eggs to the luxurious Ostrich Eggs, Armadillo had a wide range of exceptional products to put in the limelight. The team set out to create a mini-discovery into the world of Hotel Chocolat, mirroring the enticing in-store experience of browsing the Easter selection.

The campaign email incorporated sophisticated animation and interactivity, inviting customers to delve into Hotel Chocolat’s hero products and the diverse flavours within. Interactive hotspots revealed the details that define each egg, from the chocolates nestled inside to the premium ingredients and distinctive packaging that showcase their exceptional quality.

The campaign ensured that Hotel Chocolat stood out from the competition, showcased the unique luxury and quality of their chocolates, and enticed customers to explore and ultimately purchase.