• Language
    • GERMAN
    • FRENCH

Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?


ARM & HAMMER Shines a Light on Dental Hygiene

The VIA Agency created the campaign shining a light on dental students teeth hygiene for ARM & HAMMER

ARM & HAMMER Shines a Light on Dental Hygiene

A new campaign from The VIA Agency for ARM & HAMMER Toothpaste shines a light on unseen plaque on your teeth. Though many people believe all toothpastes are the same, ARM & HAMMER says otherwise in this fun, somewhat shocking campaign.

By using a blacklight to show plaque on the teeth of dental students, VIA and ARM & HAMMER show that even those who take the best care of their teeth could be doing better. Now live, these spots showcase the benefit of using ARM & HAMMER Toothpaste compared to competitors.   

Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Client Strategy Lead: Brian Demick

Client Strategist: Sarah Blais

Creative Lead: Ian Dunn

Creative: Emi Morita

Creative: Will Garcia

Project Management

Project Management Lead: Louisa Beaulieu

Project Manager: Clare DeSantis


Planning Lead: Scott MacLeod

Planner: Nick LaManna


Producer: Jennifer Klumas


Editorial: Playback Digital

Director: Josh Nussbaum

Production Company: M ss ng P ec es

Category: Beauty & Health , Dental Care

Genre: People