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Creative

ARM & HAMMER Shines a Light on Dental Hygiene

The VIA Agency created the campaign shining a light on dental students teeth hygiene for ARM & HAMMER

ARM & HAMMER Shines a Light on Dental Hygiene

A new campaign from The VIA Agency for ARM & HAMMER Toothpaste shines a light on unseen plaque on your teeth. Though many people believe all toothpastes are the same, ARM & HAMMER says otherwise in this fun, somewhat shocking campaign.

By using a blacklight to show plaque on the teeth of dental students, VIA and ARM & HAMMER show that even those who take the best care of their teeth could be doing better. Now live, these spots showcase the benefit of using ARM & HAMMER Toothpaste compared to competitors.   

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Creative

Client Strategy Lead: Brian Demick

Client Strategist: Sarah Blais

Creative Lead: Ian Dunn

Creative: Emi Morita

Creative: Will Garcia

Project Management

Project Management Lead: Louisa Beaulieu

Project Manager: Clare DeSantis

Planning

Planning Lead: Scott MacLeod

Planner: Nick LaManna

Production

Producer: Jennifer Klumas

Editing

Editorial: Playback Digital

Director: Josh Nussbaum

Production Company: M ss ng P ec es

Category: Beauty & Health , Dental Care

Genre: People