Arif Samaletdin Appointed as Managing Director of Mirum Finland

Mirum Helsinki has announced that their new Managing Director is Arif Samaletdin.

Arif has worked for Mirum for 13 years and for the last 3.5 years has worked successfully as their Chief Business Development Officer. He is very familiar with their clients, business and culture.

"I am truly excited about this opportunity. As I have been very much involved in building Mirum’s strategy, I will continue implementing it: meaning we will invest in People, Creativity & Technology to help clients transform in this new Customer Experience driven world, we want to be the partner offering the best solutions for you", says Arif Samaletdin.

Their previous head of the Helsinki office Markus Hakala will continue contributing to the future of Mirum as part of the company board as well as a partner of Mirum Europe.

"The initiative came from Markus himself - Markus is a visionary and will continue to strengthen Mirum as part of the company board. For the last 8 years – as a lead of Mirum Helsinki, he has been able to build tremendous success – we are not only the leading customer experience agency, but also the biggest one in our field in Finland. Markus, me and the board are confident, that with Arif as the Managing Director, Mirum will rise yet to new levels with our clients and partners", says Robin Bade, Mirum’s CEO, Europe.