Are You a Climate Hero or Climate Villain?
COP26 dominated headlines around the world. But as we wait to see how the dust settles on new deals the debate continues to rage, the pressure to act continues to rise, and new legislation waits in the wings.
The pandemic has laid bare the fragile nature of international economies and how close to death many businesses have come. Indeed for many, there is no bouncing back, just starting over. However, for communities living on the cutting edge of climate change, Covid isn't the only killer, and it’s contingent on all to consider what action we can take.
But knowing where to begin is difficult.
That's why invited Robert Sabelström, Founder of ClimateHero to join us for a conversation and get to know the ambitious start-up that is on track to help 1 million people go carbon neutral by 2023. Catch up on the episode here, where we discuss:
- The difference between carbon-neutral and net-zero
- Whether ‘carbon offsetting’ is a victim of bad branding
- How ClimateHero has brought a human touch to measuring your carbon footprint - both individually and as a business
- How to balance ‘virtue signalling’ and business objectives
If you're ready to find out whether you are a Climate Hero of Villain, click here. Read on to discover the hidden impact of successful ad campaigns and how ReMake can help.
Jen Faull, senior editor at The Drum recently wrote: “Effective ad campaigns are making the UK's carbon emissions problem worse.” In response to a report from Purpose Disruptors revealed at COP26. In it, they reveal that successful ads add an extra 28% to the annual carbon footprint of every single person in the UK.
Yes, you heard that right. 28%. No small number.
As they rightly detail, the problem is bigger than inefficient advertising processes. Simply put: the more successful your ad campaign is, the more products you sell, and subsequently, the more emissions you are responsible for by association.
This means that processes and ways of working we employ need to come under close scrutiny - while the journey of evolving business objectives to tackle that 28% will take time, decision-makers can be the architects of change now by leveraging better tools.
We can’t claim that ReMake was designed to be a tool of climate activism, but we’re proud that it can be an expression of it. A tool that helps brands keep pace with market demands for localised content and do it in a way that doesn’t cost the earth. Click here to read more about the action we're taking and how we’re helping our clients reduce their carbon footprint. Or to see how we're helping brands to ReMake their carbon footprint, book a demo.
