ReMake Collaborates With UCL on Forward-Thinking AI Initiatives

Production company, ReMake, today announces its collaboration with the University College London (UCL) School of Management. The initiative will see UCL MSc Business Analytics students work directly within ReMake on data driven, AI-powered research and development initiatives that complement content production. 

The UCL School of Management partners participating businesses with their MSc Business Analytics students, who enter the programme with a wide range of business knowledge, garnered from previous work experience and their undergraduate degrees. With a passion for technology and data, students undertake core modules in business strategy and predictive analytics to provide a foundation in how companies create value and competitive advantage in complex, innovation-intensive, data-driven environments.

Entering the professional work environment, students have the opportunity to demonstrate their in-depth knowledge of business analytics, and understand how it can be used in practice. Students work on a consulting project using relevant data to answer a project brief, which will then form the basis of their dissertations whilst directly boosting their future employability and professional network. 

ReMake will work directly with students over the course of three months, to secure further insight into how AI-powered research initiatives can align with all facets of content production, from discovery to performance.

Mike Cowler, chief technology officer, ReMake, commented: “Production analytics is key to ReMake’s strategy of enablement. ROI is not just the preserve of the campaign manager, the whole supply chain needs to dig deep into finding new ways to deliver ROI. Working with UCL is a huge opportunity to work with new talent and experiment in ways that push boundaries. UCL's MSc business analytics programme supports a unique opportunity for research and turning hypotheses into products.”

Dave Alderton, programme director, MSc. business analytics, UCL School of Management, commented: “We really value working in partnership with companies [like ReMake] to provide our students with opportunities to put their newly learned skills to use in an exploratory way, providing insights and very often an innovative approach to a problem. It’s been great working with ReMake, Mike has provided our students with a really interesting challenge and has been supportive throughout.”