ARC EDIT Launches Re-Brand to Highlight Edit+Post Offering
To highlight its roster of talent and range of services ARC EDIT has unveiled a new re-brand and website.
Designed by Christopher Holt, the re-brand nods to the narrative arc at the heart of ARC’s ethos whilst the fresh site showcases even more of the company’s award-winning body of work, that has seen the ARC team named Australia’s number one edit house and ranked 4th globally in the LBB League table.
As well as editorial, the company has increased its focus to encompass post and visual effects, with VFX supervisor Eugene Richards joining the fold late last year working alongside ARC’s leading roster of storytellers. With Richards’ skills, ARC is now able to offer not just cut and colour but also post/VFX for selected works.
There is also an increased focus on both the Sydney and Melbourne spaces, showcasing how ARC can look after domestic and international dry-hires, dailies that can be shared around the globe in minutes using Sohonet’s secure 1Gbps link and the ability to share an editor’s or artist’s feed live via remote viewing technology ClearView.
Says Joseph Perkins, managing director, ARC: “It’s a real pleasure to introduce the re-brand and updated website. What Christopher has done really showcases a deeper understanding of our craft and what we have to offer, both in the commercial and long form sectors. It’s been a great moment to reflect on the last few years and think on how much we have achieved as such a young company. We have to be bolder and more confident than ever; the market was already competitive and now with the challenges Covid represents, I’m delighted to have a home that lives up to this thinking.”
The company name, ‘ARC’ is inspired by a love of storytelling. Graphic design practice, HOLT wanted to leverage the existing identity concept that evoked a beginning, a middle and an end of a story.
Says Christopher Holt, creative director, HOLT: “We created a simplified wordmark and extended the idea beyond the logo to introduce a brand language that communicates the editing process. This was rolled out across digital and physical assets, with the word EDITING rendered with a strikethrough to evoke the cutting-room process.”
The re-brand has been featured on the-brandidentity.com and visualjournal.it.
