As consumers are starting to see the light at the end of the pandemic and expectations for the summer are super high, meat company Applegate and AOR Terri & Sandy are encouraging Applegatarians everywhere to go forth and eat meat just in time for summer barbecues and long awaited gatherings with friends and family. This marks a new campaign under the 'Go Applegatarian' platform which first debuted from Applegate and Terri & Sandy in 2019 to serve as a rallying cry for meat lovers who consciously choose clean meat (made without nitrates, growth hormones or antibiotics) for ethical, environmentally-responsible and of course, delicious reasons.
The new campaign continues to step out in support of the conscious carnivore with a series of spots running on digital and social across properties like Hulu, Amazon, Roku, Facebook, Instagram and Pinterest. A 60-second brand video features the full line of Applegate products and a quintessential Applegatarian named Ted along with 15-second videos focusing on summer’s favorite grilling companion - the cleaner wiener - and the Applegatarians who love them.