Applebee’s Salutes 'Regulars' in New Brand Campaign from Grey

This week Applebee’s launches a new brand campaign from Grey called 'The Regulars', the commercials salute real, everyday patrons for their loyalty and consistency during a time that has been anything but regular.

Americans from all walks of life, from Little Leaguers to firefighters and senior citizens, are seen living their lives, sharing a meal and a connection in this new campaign from Grey.

Applebee’s commercials, known for music that grips people’s attention and evokes emotions, features the famous 'Cheers' television anthem in the latest work. 

It is the first campaign from the casual-dining chain that does not feature menu or special deals. The campaign will run during the NFL playoffs this month and on prime-time programming.

Last summer, Applebee’s partnership with country star Walker Hayes and his hit 'Fancy Like', that talks about date night at the restaurant, became a viral and sales sensation.