Apple Launches 'Relax, It’s iPhone' Campaign in India with Locally-Made Film

Apple has just debuted its latest campaign in India with the release of the first locally-made film, "Relax, it's iPhone." Timed to coincide with the fervour of the Indian Premier League (IPL), the campaign showcases the durability of iPhone 15 in the midst of the cricket season.

In the film, an iPhone 15 undergoes a rigorous durability test as it bounces around in the back of a rickshaw, enduring hard bumps and sharp turns without missing a beat.

Featuring a back glass with a custom dual ion-exchange process and an aerospace-grade aluminium enclosure, iPhone 15 boasts incredible durability. The Ceramic Shield front cover ensures toughness beyond any other smartphone glass, while its water- and dust-resistant design prolongs its lifespan. Powered by the fast and efficient A16 Bionic chip, iPhone 15 offers exceptional performance, including Dynamic Island, computational photography capabilities, and a powerful 48MP Main camera with three optical zoom levels.

The "Relax, it's iPhone" campaign will be broadcasted on television and digital platforms, including pre-roll, TVO, and social media channels.