Apple Celebrates the Spirit of Dreamers in Mac Campaign for India

The spirit of dreamers hard at work is at the heart of Apple’s now Mac campaign in India, from TBWA\Media Arts Lab APAC. ‘Work is worth it’ underscores the belief that sincere effort, no matter how big or small, never goes unrewarded

Apple designed Mac to allow it to integrate with college life seamlessly. From faster coding to powering through projects, Mac’s all day battery life and portable design ensures students can take on the toughest challenges. 

Students' incredible tenacity is captured in the campaign. These students strive for greatness despite the rigours of college life. While success for students is often measured against results, it’s equally important to acknowledge the growth that comes from the journey. The film was set across several universities to authentically depict the student experience. 

The campaign film was shot on iPhone and edited on Mac.

‘Work is worth it’ will run through summer during back to school, appearing on OTT, digital pre-rolls and social media.