Apple Celebrates Brazilian Cinema and Carnival with Stunning Short Film

Apple has unveiled its new poetic film 'Brasil em Cena' to celebrate Brazilian culture. The film is a vibrant fusion of cinema and Carnival, captured entirely on iPhone 16 Pro Max. Released at a historic moment when the Academy Awards coincide with Brazil's most significant holiday, Carnival, the film honours the country's big cinematic achievement as Ainda Estou Aqui (I'm Still Here) competes in three major Oscar categories: Best Picture, Best Actress, and Best International Feature Film.

The film is set in a transformed warehouse and features an original samba song composed by composer, producer, and musician - Jair Oliveira, who has shaped Brazilian music through his authentic blend of samba and soul. As the son of legendary Jair Rodrigues, Jair Oliveira carries forward a rich musical legacy while innovating the genre through his prolific songwriting and collaborations with Brazil's greatest sambistas. His composition for "Brasil em Cena" seamlessly weaves Brazilian cinema and Carnival traditions, expressed through the moving lyrics: "Our cinema has become Carnival, red carpet with samba in its steps."

As a powerhouse in Brazilian music deeply rooted in the traditions of samba, Nilze Carvalho brings the performance to life. With her mastery of the cavaquinho and a voice that embodies the genre's essence, Nilze delivers a rendition that bridges tradition and innovation. 

The iPhone 16 Pro Max's advanced camera system captures the dynamic performance with stunning clarity, while its breakthrough Audio Mix technology preserves professional-level sound by isolating voices and background noise, even in high-energy settings. This feature demonstrates how iPhone 16 Pro Max continues to push the boundaries of mobile filmmaking.

The campaign will air during the 97th Academy Awards broadcast on Rede Globo, during Carnival, creating a cultural bridge between these two grand celebrations. The song will be available on Apple Music and the film can be viewed through exclusive content on Apple's Instagram profile. Brasil em Cena amplifies the connection between Brazil's rich cultural heritage and its rising global cinematic presence.

Brasil Em Cena (Brazil on Screen) (Official Lyric) in English:

Our Cinema Turned into Carnival

A Red Carpet with Samba in Our Steps

Three Reasons to Make Some Noise

On the Big Screen, Our Pride

Action! Emotion, Joy, and Faith

Carnival is Already Cinematic

Those Who Samba Step Into the Scene

And Know the Party Is Phenomenal

Now the Avenue Becomes the Screen

And Brazil Shines on the Parade

Our Cinema Has Turned into Carnival!

Lights, Camera, Action!

The Scene and the Samba Bringing Joy to All

Oh oh oh oh oh

Lights, Camera, Action!

Brazilian Cinema Has Turned into Carnival!