Apple Captures Every Magic Moment in Deutsche Telekom Campaign
Unique together - the close and successful partnership between Deutsche Telekom and Apple is entering the next round. This can be seen in the company's new 5G campaign. The communication focuses on the best 5G network and the iPhone 15 Pro in titanium. The combination of the two opens up unique digital possibilities for customers. 'Make every moment yours!' is the core message of the campaign. It launched on February 21st, 2024 and will be played out across TV, online, social media, print, out of home and in Telekom stores.
"The core of the campaign is a magical moment," explains Christian Loefert, head of marketing communications at Telekom Deutschland. "We are showing in an emotional way how our customers benefit from strong connections - in both senses of the word. With our long-standing and successful partnership with Apple and our excellent network quality, we are once again offering an attractive package." Deutsche Telekom is leading network provider and continues to invest heavily in the quality of its networks. It is also continuing its extensive expansion in mobile communications. 96% of the population in Germany can already use Deutsche Telekom's 5G - that is over 80 million people. All relevant network tests in Germany confirm Deutsche Telekom's leading position.
Telekom also highlights the quality of its mobile network in the new campaign spot. The 40-second spot shows a mountain landscape with a breathtakingly beautiful lake. A young woman walks along the shore, wearing outdoor clothing. In the background is a camper van. The image conveys pure nature. The woman has dialled into a conference call on her smartphone via Deutsche Telekom's 5G network and is actively participating. Suddenly she pauses. A majestic stag appears in front of her. Overwhelmed by its beauty, she calmly moves towards the animal. She keeps her eyes on the stag and activates the action button on her iPhone 15 Pro with her thumb. The smartphone automatically switches to photo mode. Now the two are only a few meters apart. Suddenly, the impressive animal looks up. The woman zooms in on the deer - and enjoys this magical moment just for herself.
