mobile.de Appoints adam&eveBerlin as Creative Lead Agency

adam&eveBerlin has been appointed brand marketing lead agency by mobile.de, Germany's largest vehicle market, following a competitive pitch.

Following a pitch process, supported by Cherrypicker, mobile.de chose adam&eveBerlin as lead agency for all creative work with a remit to further strengthen the brand and expand its position as the leading online vehicle marketplace in Germany.

adam&eveBerlin, based in Berlin and Hamburg, will take over creative responsibility for Germany's most visited vehicle marketplace with immediate effect. A new brand campaign is already on the agenda for this year and is currently in development.

“We are delighted to have won the mobile.de account,” said Jens Pfau, CCO of adam&eveBerlin. “mobile.de has already demonstrated its appetite for iconic, emotional communication in the past and we want to build on this. The topic of mobility offers a lot of potential for creative brand design and we look forward to supporting mobile.de in its further development.”

Inga Wiese, chief brand officer at mobile.de, commented, “In terms of content, adam&eveBerlin impressed us with their strategic approach and creative expertise, but it was also great fun to work together on the further development of our brand on a personal level right from the start.”