ANZ Work of the Month: August

Palliative Care Queensland, Cocogun and Rowdy crafted a stop motion film titled, 'The Cassette.'  A man is visited by Death, instead of facing him with fear, he chooses to spend his final moments, playing his favourite song, “Here Comes Your Man” by The Pixies.

We've seen a rise in craft over the past few months and this spot is no exception, the stop-motion adds an emotional, handcrafted feel that heals the broken hearts created by the spot and replaces the heartbreak with a sense of hope. The animation makes the topic accessible to everyone who watches it. It gives viewers a chance to have those difficult conversations and hopefully realise that in death comes control, choice and dignity.

CHEP has played on the well-loved car chase scenes seen in all action movies and used it to display the efficiency of 7-Eleven products. The spot opens on a high-intensity stunt and cuts immediately to comedy, pulling the audience in and getting them invested in what happens next. 

Comedy is often hard to pull off, it's the more subjective of genres, and CHEP has done so with charm and simplicity.

Vogel’s is notorious for being ‘un-toastable.’ This issue has plagued Kiwis for some time now. Toaster settings across the country have been changed countless times to no avail… Vogel’s bread comes out either over-down or still fresh. 

To combat this issue, DDB New Zealand, Vogel’s and The Living Co., have tested and selected toasters that are certified for the job of toasting a slice of Vogel’s. It’s an ingenious way of not only supporting a brand's image by poking fun at the ‘controversy’ and attracting new customers to explore toaster options. 

I mean, come on! Its puppies and kittens, beautifully shot with a parody of “Love is all Around” by Wet Wet Wet. It’s hilariously cute. 

It moves away from the classic scene of a new pet being introduced to a happy family often associated with an animal brand and adds something new to the genre. Playing on the ever so funny late 80s, early 90s family photoshoots, each puppy and kitten is a shining beacon of adorableness.  

Optus is offering something that I believe has never been done before from a Telco brand: free usage of the network service for seven days with no strings attached. To accompany this, the ad campaign needed to match the audacity of the new offering. 

Pulling in two of Australia's biggest stars, Delta Goodrem and Jason Donavan, Emotive have played on the diva pop star/80s heart-throb tropes to highlight that not even the wildest imaginations could think of a catch. It's familiar in its approach while still providing something new for the brand.