Anything is Possible Appoints Posterscope as Its OOH Media Partner

The UK’s leading Out-of-Home (OOH) media agency Posterscope has been appointed by the independent media, tech and creative agency Anything is Possible (AIP) as its strategic OOH partner, following a competitive pitch.

Posterscope will work with AIP to ensure it delivers best in class efficiency, creativity and innovation in OOH planning and buying across the agency’s diverse portfolio of UK and international clients.

Anything is Possible’s recent expansion, which includes their first acquisition and new offices in Manchester and Cape Town, is reflected in their selection of Posterscope. The ability to move rapidly and at scale in response to evolving client needs was seen as an important capability to support AIP’s growth trajectory. The agency works with a wide range of clients on digital, offline, organic and performance media, including Tate, V&A, the Natural History Museum, the British Library and the National Gallery.

Sam Fenton-Elstone, CEO and co-founder at Anything is Possible said, “The out of home medium is changing dramatically, so having the right partner for capability and flexibility is the only way to do right by our clients. The Posterscope team were super impressive, with compelling offerings across transparency, tech, innovation and creativity. Most importantly, they share our belief that Anything is Possible.”

Tim Sapsford, CEO of Posterscope UK, added, “We’re very proud of the relationships we build with our independent agency partners, and this appointment is recognition that our approach to these partnerships works. We are very much aligned in our approach with AIP, that a blend of creative, media and technology delivers the best outcomes for clients and we are looking forward to creating exceptional OOH campaigns together.”