Anthony Gregorio Becomes Attivo Group's AUNZ Executive Chairman

Following strong growth in the U.S. teamed with future regional expansion plans, Attivo Group has bolstered its ANZ leadership, hiring renowned agency leader and business consultant Anthony Gregorio as executive chairman, ANZ.

Most recently a partner at Tumbleturn Marketing Advisory, Anthony brings more than 30 years’ proven experience leading, building and re-inventing successful agencies and brands with notable roles including CEO at Saatchi & Saatchi Australia and CEO of Havas creative group ANZ. He was also a Foodbank Australia board director for over nine years.

In the newly created Attivo ANZ role, he will utilise his strong marketing consultancy experience and ability to apply a client-focused lens to solving business issues, while driving client growth.

He joins an established ANZ leadership team headed by Sue Squillace (Attivo ANZ CEO and Mediahub ANZ CEO), John Rizoski (Attivo Group ANZ chief operating officer), plus Cam Murchison (Attivo global CEO). Sue and Anthony have an established working relationship stemming back to their respective roles within Publicis Groupe, where they worked side by side on a range of integrated clients and leading brands, applying a ‘one agency’ integrated model philosophy.

The ANZ-focussed leadership frees Murchison to focus on global growth and acquisitions; last year Attivo bought both Hill Holliday in Boston and DNY in New York as part of its ongoing expansion. It previously took a majority stake in 303 MullenLowe and part of Mediahub in 2021.

“I’m excited to welcome Anthony to our expanding team, at a time when his client-focussed approach teamed with strong marketing consultancy experience, will bring great benefit to our clients’ business growth, and widen our broader market appeal,” Murchison explained.

“Bringing Anthony on board to work side by side with Sue and John are part of Attivo’s belief in supporting our individual and respective agency brands to set their own determination, with strong collaboration and sophisticated shared services behind the scenes. In addition, having both Sue and Anthony work closely on cross-agency and cross-client opportunities will provide focused local leadership while I continue to look to develop growth opportunities in new markets.

“I’m thrilled to have two such established leaders at the helm of our ANZ operations and I look forward to working closely with them as our group goes from strength to strength.”

In his new role, Anthony will focus on taking a long-term view on driving business growth while tapping into and developing new-market capabilities across the group. Meanwhile, Sue will focus on managing and leading agencies within the group, overseeing resources and P&L.

Anthony said, “The past two years with the talented team at Tumbleturn have been incredibly rewarding. This new role is especially exciting because it brings together my background in growing agencies with the strategic insights I’ve gained through consulting. I have deep respect for Cam, Sue, John, and the independent, entrepreneurial culture they’ve built at Attivo across a range of agency services. It’s a great opportunity to get back to what I love doing most.”

Sue said, “We’re excited to have Anthony’s strong business experience join our leadership team as we continue to grow Attivo's agency brand propositions including Mediahub, 303 MullenLowe, Tonic, Farrimond and Gorilla across Australia and New Zealand. I’m also really looking forward to working alongside Ant again -- we share similar values and a drive to grow clients’ business by working effectively and efficiently through the line. I have no doubt he’ll make a strong impact across the group.”