Anomaly Amsterdam & Converse Ask: What Would Sneakers Do?

This month sees the launch of Converse’s newest creative project SNEAKERS WOULD: a multicity series of provocative opportunities across Europe, tailored around an online instrument named The Ticket. Timed against the launch of the Fall 2014 Converse All Star sneaker collection, SNEAKERS WOULD is encouraging creative spirits to cast aside their inhibitions and choose an exciting, spur of the moment path. The collection Challenges Fans To Answer The Question: “What Would Sneakers Do?”

Rodney Rambo, VP Marketing, Converse All Star explains: “We’re excited to bring the Converse SNEAKERS WOULD experience to Europe. The Chuck Taylor has been a symbol of youthful spontaneity for almost 100 years, and we love that it continues to inspire people to follow their hearts and live in the moment.”

The innovative interactive platform The Ticket – a Chrome and Firefox extension - is bridging the gap between Converse’s fans online and a vast array of impulsive, “now-or-never” opportunities in their cities. The Ticket is transforming boring parts of the Internet through a mixture of impulsive invitations to over 70 live shows in Europe, and content like films, games, GIFs and images. Those who are always willing to live in the now will benefit the most.

SNEAKERS WOULD, created by Converse in collaboration with Anomaly Amsterdam and SuperHeroes Amsterdam, is inspired by the rebellious ethos of the Chuck Taylor All Star. It will pop up to users unpredictably in London, Paris, Barcelona, Madrid and Amsterdam throughout the months of September and October.