Electriclime gif
I Like Music
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Annovera Birth Control and Whitney Cummings Call on Women to Un-Apologise for Who They Are

Creative 308 Add to collection

McCann campaign continues on from Annovera's Vagina Appreciation Day spot

Annovera Birth Control and Whitney Cummings Call on Women to Un-Apologise for Who They Are

ANNOVERA (segesterone acetate and ethinyl estradiol vaginal system), the first and only annual, procedure-free birth control, believes it’s time for women to stop apologising for who they are and what they want. 

Since, well, forever women have expressed that the birth control category doesn’t work for them. And ANNOVERA believes it’s time for women (and their vaginas) to stop apologising for who they are and what they want. In our new campaign, Whitney Cummings, our un-apologetic spokeswoman, encourages women how to UN-apologise, leaving outdated cultural and social stigmas at the door so they can focus less on birth control and more on being their most authentic selves. 

Annovera’s call to Un-apologise began on April 23rd with Vagina Appreciation Day and continues this month with the release of additional campaign spots incorporating Un-Apologies across a variety of female perspectives and experiences throughout their reproductive journeys.

It’s never been more necessary to Un-Apologise on behalf of our Vaginas!


Please see Important Risk Information, including BOXED WARNING, for ANNOVERA here or visit here. Please also visit here for more information on how to get ANNOVERA, how to use it, and important safety information. To learn more, please visit here

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Client: Annovera, Therapuetics MD

Senior Vice President of Marketing: Kristen Landon

Executive Director, Reproductive Health Marketing: Tom Moody

Associate Director, Consumer Marketing: Hope MacDonald

Associate Product Manager, Reproductive Health: Jennifer Salokar


Creative Agency: McCann New York

Co-Chief Creative Officer: Pierre Lipton

Co-Chief Creative Officer: Shayne Millington

EVP Executive Creative Director: Maru Kopelowicz

Creative Director: Craig Bishop

Creative Director: Peter Sherer

Junior Art Director: Cassie Powell

Junior Copywriter: Sam Weiss

SVP Executive Account Director: Liz Der

VP Account Director: Dana Markiewicz

Account Director: Mercedes Ward

Account Executive: Lydia Dembert

Chief Strategy Officer: Erica Yahr

SVP Group Strategy Director: Anna Andreis

Strategy Director: Claire Stewart

SVP Executive Integrated Producer: Debbie Dunlap

Producer: Alexandra Nish

Weber Shandwick

EVP Client Experience: Leah Wiseman

VP Client Experience: Asia Young


Production Company: Gravy

Director: Laura Murphy

EP: Brent Stoller

Producer: Tanya Stephens

DP: Doug Chamberlain

Production Designer: Kate Bunch

Production Supervisor: Carolina Aquino

1st AD: Mark Robinson


Whitney’s Hair: Jess Switzer

Whitney’s Makeup: Nova Kaplan

Whitney’s Stylist: Tara Swennen

Genres: Dialogue, Comedy, People

Categories: Contraception and Lubrication, Pharmacy

McCann North America, Fri, 10 Jun 2022 13:50:08 GMT