McCann North America
Fri, 10 Jun 2022 13:50:08 GMT
ANNOVERA (segesterone acetate and ethinyl estradiol vaginal system), the first and only annual, procedure-free birth control, believes it’s time for women to stop apologising for who they are and what they want.
Since, well, forever women have expressed that the birth control category doesn’t work for them. And ANNOVERA believes it’s time for women (and their vaginas) to stop apologising for who they are and what they want. In our new campaign, Whitney Cummings, our un-apologetic spokeswoman, encourages women how to UN-apologise, leaving outdated cultural and social stigmas at the door so they can focus less on birth control and more on being their most authentic selves.
Annovera’s call to Un-apologise began on April 23rd with Vagina Appreciation Day and continues this month with the release of additional campaign spots incorporating Un-Apologies across a variety of female perspectives and experiences throughout their reproductive journeys.
It’s never been more necessary to Un-Apologise on behalf of our Vaginas!
Please see Important Risk Information, including BOXED WARNING, for ANNOVERA here or visit here. Please also visit here for more information on how to get ANNOVERA, how to use it, and important safety information. To learn more, please visit here.
view more - CreativeClient: Annovera, Therapuetics MD
Senior Vice President of Marketing: Kristen Landon
Executive Director, Reproductive Health Marketing: Tom Moody
Associate Director, Consumer Marketing: Hope MacDonald
Associate Product Manager, Reproductive Health: Jennifer Salokar
Creative Agency: McCann New York
Co-Chief Creative Officer: Pierre Lipton
Co-Chief Creative Officer: Shayne Millington
EVP Executive Creative Director: Maru Kopelowicz
Creative Director: Craig Bishop
Creative Director: Peter Sherer
Junior Art Director: Cassie Powell
Junior Copywriter: Sam Weiss
SVP Executive Account Director: Liz Der
VP Account Director: Dana Markiewicz
Account Director: Mercedes Ward
Account Executive: Lydia Dembert
Chief Strategy Officer: Erica Yahr
SVP Group Strategy Director: Anna Andreis
Strategy Director: Claire Stewart
SVP Executive Integrated Producer: Debbie Dunlap
Producer: Alexandra Nish
EVP Client Experience: Leah Wiseman
VP Client Experience: Asia Young
Production Company: Gravy
Director: Laura Murphy
EP: Brent Stoller
Producer: Tanya Stephens
DP: Doug Chamberlain
Production Designer: Kate Bunch
Production Supervisor: Carolina Aquino
1st AD: Mark Robinson
Whitney’s Hair: Jess Switzer
Whitney’s Makeup: Nova Kaplan
Whitney’s Stylist: Tara Swennen
Genres: Dialogue, Comedy, People
Categories: Contraception and Lubrication, Pharmacy
McCann North America, Fri, 10 Jun 2022 13:50:08 GMT